Super-Gentle for Your Baby, Super-Safe for the Environment!

We hope you enjoyed your purchase as much as we enjoyed creating it for you. Now that you’ve made the right decision for your baby, it’s time to take care of the containers in the most responsible way possible, so our planet is safe and clean for the generations to come. 

So, how exactly do I do that?

Let’s begin with RECYCLING 

Recycling of plastic broadly involves segregation, cleaning and processing to produce plastic products.


Our entire baby care product range comes with recyclable packaging (yay!) Follow our step-by-step guide created to make recycling easy for you: 


This helps recycling agencies accurately identify and confirm what the container used to hold, just in case it could have contaminated the plastic. 


Make sure you clean out any excess product from the containers


This will ensure that the lids also get recycled 


Finally, squash down the bottles to save on space 


To get the final scraps of product out of your containers, rinse with water.  

Once you’ve followed protocol, call your local public recycling worker and ask for their assistance. Please do ensure that recyclable plastic waste is disposed of separately. 


If you don’t want to part ways with your empty containers, you can REUSE the dispensers mindfully and creatively. 

While you can reuse the pump dispensers by refilling them with any liquid product of your choice, the bottles can be used for your upcoming DIY projects. Make a pencil-organizer or a doorknob ‘mailbox’ and whatever your creativity allows for. Don’t forget to take a picture and tag us on Instagram at @growwithgoodness using #goodnesscycle and avail a discount coupon on your next purchase. 

Additionally, please follow our general recommendations:

  • Don't throw plastic packaging (bottles or wrappers) on the road or in public places
  • Use a dustbin to discard plastic packaging after use
  • Plastic packaging marked with the recyclable logo should be discarded in dustbins marked with the same recyclable logo
  • Don't flush or throw plastic in gutters 
  • Segregate plastic waste from other waste and dispose accordingly 
  • It is a good practice to rinse with water before disposal to increase its recyclability
  • Always follow the 3R principle – Reduce, Reuse and Recycle

Please refer to the website of the Bureau of Indian Standards ( for guidelines related to the recycling of plastic waste. BIS guidelines are applicable as of August 2019 are IS 14534.

Godrej Consumer Products is committed to comply with the Plastic Waste Management Rules 2016 (amended in 2018). GCPL is working through PROs (Producers’ Responsibility Organisations) to collect post-consumer plastic waste in several locations across the country.