What's In


Our goodness glossary is here to give you all the right information on exactly what goes into our products.

We have a simple vision: to create safe, organic products that work. Increasingly, brands are labelling their products with ‘natural’, ‘pure’ and ‘organic’, but it can be hard to decipher what that actually means and whether or not it’s a good fit for you and your family.

And that’s exactly what we’re here for, to give you that transparency, so when we say organic and pure - you know exactly what we mean. No reading in-between the lines. Just the simple truth.



Traditionally almond oil is used to treat dry skin and aid in skin rejuvenation. Ideal for both mammas and babies, almond oil—a great hydrator helps reduce irritation, inflammation, UV damage, stretch marks, rashes and is packed with immunity-boosting properties.


Aloe vera is a skin soother which works to calm and hydrate the skin. Did you know that it is made up of more than 75 vitamins and minerals! Aloe is rich in vitamins, amino acids, polysaccharides, and phytosterols, giving it its calming properties. Additionally, it has vitamins A, C, D, and E, and minerals like zinc, potassium, and magnesium - making this rich gel useful for a variety of skin problems.


Argan oil's magic stems from its high content of antioxidants, essential fatty acids, and vitamin E. Argan oil naturally helps in reducing inflammation, increases hair's elasticity, acts as a UV-protector and free radical neutralizer.


Avocado oil is rich in essential fatty acids, antioxidants and vitamin E and can greatly benefit both your skin and joints when applied topically.


Chamomile boasts anti-inflammatory and antioxidant properties that can help soothe the skin, reducing redness and blemishes. It can even relieve skin irritations like eczema, psoriasis, and rosacea. The polyphenols and phytochemicals in chamomile are known to speed up cell regeneration, fight against harmful free radicals, and protect delicate skin from environmental damage.


The lauric acid in coconut contains antibacterial properties which safeguards baby’s skin from conditions like eczema and soothes it perfectly. Coconut’s hydrating formula keeps your baby’s skin hydrated and nourished for extended periods of time.


Glycerine is a moisture booster which works to hydrate and smoothen the skin, making it appear dewy. Safe for all skin types, glycerine attracts moisture from the air into the topmost layer of skin and continues to draw moisture to the deeper layers.


Rich in nourishing vitamins A, E and D, antioxidants and fatty acids, jojoba oil has remarkably the same properties as our skin's own sebum. This means, the oil penetrates deep under the skin for maximum nourishment. Jojoba is also naturally antibacterial, anti-fungal, anti-viral, anti-allergic, and anti-inflammatory.


Lavender heals minor bug bites, rashes and skin irritations, soothes the skin with its anti-inflammatory and antiseptic properties, and eases muscles.


Lemons are quite acidic - more acidic than orange juice and black coffee - and this is the key to their effectiveness as cleaning agents.


Olive oil assists the skin’s ability to naturally regenerate. It nourishes, hydrates and protects the skin. Olive oil is used as an emollient for conditioning and softening delicate skin.


The most important skin benefits of rose water are its anti-inflammatory and antioxidant effects on free radical damage. Its antimicrobial and anti-inflammatory abilities work to cleanse and heal the skin.


The oil pressed from safflower seeds is very high in vitamin E, which offers a multitude of skin and hair benefits. In addition to vitamin E, safflower oil also contains omega-6 fatty acids and antioxidant properties.


Sesame seed oil is naturally antibacterial for common skin pathogens, antiviral and anti-inflammatory.


Shea butter, especially in its natural and pure form, has multiple benefits. It contains five essential fatty acids that include phytosterols, vitamins E and D, allantoin (good for healing skin irritations), and vitamin A. This combination of ingredients helps soothe skin allergies and insect bites.