What's Out


When we first started out on this journey we were overwhelmed with the different possible ingredients and the jargon that is used. So we have included a list of the nasties we haven’t put and given you reasons why we haven’t put them. Read on.



Toxins are poisonous substances that are very unstable when introduced into the tissues of our body. They typically act as antigens and are extremely damaging. Toxins are added to most of the conventional skincare products since they prolong the shelf-life of products, and act as cleaning agents. Mainstream baby products may contain several toxins that can potentially enter your baby’s body when used and can cause various health problems. Some of the side effects include skin allergies, itching, and rashes. Watch out for ingredients such as Formaldehyde and Ethylene Oxide, that's a clear marker that the product includes harmful chemicals.


Silicone is derived from silica and other ingredients, and although it is technically made from natural elements, they undergo a chemical process which makes it synthetic. It is a man-made plastic that forms a barrier on top of your skin. This barrier can lock in dirt, sweat, bacteria, sebum, dead skin cells and other debris, which can lead to congestion. Many baby products have silicone primarily because it acts as a skin and hair conditioning agent, antifoaming agent and skin protectant. It provides a false feeling of skin improvement and smoothening, but unfortunately, the instant gratification results can lead to long-term harmful effects. Silicone prevents moisture from seeping into the skin which can affect your baby’s skin’s pH level and the skin’s barrier. This can cause your baby’s skin to become dehydrated, dry and dull – resulting flakiness and general discomfort over time. To ensure your chosen baby products are void of silicones make sure the ingredient list doesn’t contain or include Polydimethylsiloxane in it.


Petroleum jelly is a derivative of oil refining; a by-product of the oil industry and therefore an unsustainable resource (read: not eco-friendly), which can be detrimental in some cases. Conventional skincare products have petroleum, since it acts as an emollient and moisturizer. However, it can potentially harm your baby’s skin in many ways. Petroleum is an occlusive agent, which means it seals off the skin from air, water or anything else getting in or out. It forms an invisible film on the surface of the skin that blocks the pores and the skin's natural respiration process, leading to dryness and stickiness. Petroleum when applied on your baby’s skin, doesn’t dry fast and traps dirt and oil in the pores, causing several skin problems. Be careful not to opt for baby products that include Petrolatum and Lanolin in them, these chemicals are harmful to your skin, especially baby skin.


Parabens are a group of chemical preservatives that are widely used in cosmetic products. From commercially available shampoos, moisturizers and serums to creams – almost all cosmetic products contain parabens. Many skincare brands add parabens in their products to prolong their shelf-life in a cost-effective manner. Parabens are highly toxic and linked to several side effects. Parabens not only penetrate into baby’s skin, but also enter their blood stream & can potentially disrupt hormonal function – resulting in inflammation, premature ageing, allergies, reproductive toxicity and disruptions in the endocrine system. Watch out for ingredients ending with paraben on baby product labels; for example, butylparaben, ethylparaben and methyl paraben.


Mineral oil is a highly purified liquid derived from petroleum (crude oil), which makes it not only harmful to your skin but also the planet. Many conventional baby products contain mineral oil as it acts as an emollient, but unfortunately, it results in increased skin problems. Mineral oil has a barrier effect on the skin which leads to clogged pores and dirt accumulation. Mineral oil does not penetrate the skin. As a result, it remains on the surface of the skin, making it a reflector of the sun – leading to more sun damage and discoloration. Some of the side-effects of mineral oil include dryness, stickiness, and long-term damage of your baby’s delicate skin. Keep your hands off any baby product that has Paraffinium liquidum in it – this clearly cautions the presence of toxicity.


Alcohols in skin care products are created using petroleum-based ingredients. In other words, not really something you want on your baby’s skin or in their bloodstream. Skincare brands use alcohols to make creams feel lighter, help other ingredients to enter your skin, and to prevent the growth of bacteria on the skin. Volatile alcohols give products a quick-drying finish, and immediately degrease the skin. However, those short-term benefits end up with several negative long-term effects. Application of alcohol-based products on your baby’s delicate skin can lead to several side-effects including allergic reactions, itching and rashes. These harsh chemicals strip and dry baby’s skin over time, weakening their skin’s natural barrier and making it more susceptible to environmental stressors like UV radiation. Make sure to watch out for solvents like Iso propyl alcohol and ethyl alcohol while buying a baby product.


Synthetic fragrances are mixtures of various chemicals which come from petroleum or crude oil that produce a desired scent. Artificial fragrances include harsh toxins like benzene derivatives, aldehydes, toluene and phthalates which are extremely harmful for your baby’s body. Cosmetic companies add synthetic fragrances in their products to cover up unpleasant chemical smells and make their products more attractive. These synthetic fragrances hide dangerous ingredients that can cause irritation and allergy on your baby’s sensitive skin. Other side effects of synthetic fragrances include asthma, eczema, headaches and nausea. Artificial fragrances have also been linked to cancer, birth defects, disrupting hormone activity, sperm count reduction, nervous-system disorders, and obesity. Watch out for a combination of petrochemical, ethanol, water and natural gases on the packaging while buying a baby product.


Phthalates are a group of chemicals used in cosmetics, body washes, fragranced lotions, and hair care products. Phthalates are added to several baby products since they act as plasticizers and solvents (dissolving agents) for other materials. Phthalate exposure in humans has been linked to changes in sex hormone levels, altered development of genitals, and low sperm count and quality. Phthalates can cause allergies to your baby’s hypersensitive skin and further aggravate their health by causing damage to their liver, kidneys, lungs, and reproductive system. Baby products that list Dibutyl Phthalate and Diethyl Phthalate on the label should be avoided to prevent your little one from exposure to toxic chemicals.